For nearly a decade, abusive deepfake websites have invaded the privacy of millions, including high-profile celebrities. In a significant crackdown, New York officials have seized over a dozen such sites, highlighting the struggle against synthetic content abuse.

These illicit sites, which include social media influencers, actors, activists, and politicians, have been used to share, publish and sell nonconsensual deepfake videos. They often depict women in highly sexualized and unconsensual situations, taking a huge emotional and mental toll on their victims.

“These horrific violations of privacy follow victims into their careers and personal lives and take an immense toll on emotional and mental well-being,” said Alvin Bragg, the Manhattan District Attorney. He urged potential victims to come forward and contact his office’s cybercrime bureau.

While this is a significant win in the fight against synthetic nonconsensual intimate imagery, the deepfake industry remains a complex and persistent threat. The takedowns, though meaningful, do not address the broader ecosystem that includes the creation, discovery, hosting, and monetization of such content.