Two leading text-based AI assistants, Instinct and Meta’s Muse, have added the ability to make calls, bringing their services closer to everyday human tasks.

Instinct, based in San Francisco, has rolled out a new feature called Instinct Concierge, allowing users to book appointments, manage accounts, and even sort out technical issues. The feature is being rolled out in early access to some users, with a full rollout planned for the future.

Meanwhile, Meta’s Muse has also gained the ability to place calls to U.S. businesses, initially offering this feature to those who request it. This move is not just about convenience but also about parity with its competitors in the rapidly evolving AI market.

These developments come as both companies have seen significant traction, with Instinct raising substantial funding and Meta’s Muse outpacing Meta’s AI app in downloads. The race to become the ultimate digital helper is heating up, and the line between human and machine is blurring.

The addition of calling features is just one step in the journey to create more intuitive and user-friendly AI assistants. But with these assistants becoming more integrated into our daily lives, the question remains: are they truly understanding us, or just mimicking our needs?