Mark Gurman, Bloomberg’s chief Apple correspondent, delves into the dynamics of Apple’s latest event, marking John Ternus’s first as CEO. The iPhone Duo, a foldable smartphone, debuted amidst a shifting Apple landscape. Gurman highlights the shift from collaborative to individual decision-making, with Ternus emphasizing AI's role in the future.

“Apple’s product launches are like peeling back the layers of a mystery,” says Gurman, “but this time, the riddle was a bit easier to solve.”

The event wasn’t just about the product; it was about a new beginning. Ternus’s view on AI was a clear statement, signaling a new direction. Gurman notes that while Apple has been slow in articulating its AI narrative, Ternus’s approach could change that.

“It’s a new chapter for Apple, and for the tech industry,” Gurman concludes. “Will Ternus’s vision lead the charge, or will Apple follow in the footsteps of others?”