A new contender has joined the race for the ultimate personal AI assistant. Tab, valued at $300 million, promises to handle everyday tasks with a simple text message. Founded by Brennan Erbz, Stafford Schlitt, and Ammar Amdani, the app allows users to delegate tasks ranging from grocery orders to gift ideas. The product is built around privacy and trust, ensuring that user data is never used to train AI and that all actions require explicit approval.
Despite the growing trend of consumer AI assistants, this race is heating up. Amdani highlights the potential of personalized AI, likening it to the trusted family doctor and banker of old. However, he also acknowledges the critical question of trust, warning that any AI assistant with access to emails or purchases is only as reliable as the user’s confidence in it.
The product is currently growing by word of mouth and is set to launch a new feature soon. Investors like SV Angel, Valar Ventures, and American Spirit are betting on the future of AI, hoping that the winner will not just be the most capable, but also the most trustworthy. As Tab enters the fray, the race is on to see who will best navigate the balance between convenience and privacy.
