Meta is expanding its AI empire, but to do so, it’s creating a new class of non-voting stock. This move could help fund its ambitious AI projects, including the development of AI personal assistants like Muse Spark and Muse Glimmer.

During the earnings call, Meta’s CFO, Susan Li, confirmed the plans, stating that the new shares will be distributed to existing shareholders through a stock dividend. The non-voting stock is designed to aid in capital raising, employee compensation, and acquisitions, while preserving the voting power of existing shareholders.

While the earnings report showed growth in revenue and costs, Reality Labs, the division responsible for AR glasses and VR headsets, continues to lose money. However, Meta’s AI products are gaining traction; over 10 million people in the U.S. and Canada have set up Muse personal agents in just a month and a half.

Meta’s CEO, Mark Zuckerberg, announced that the company is entering a new phase focused on scaling these AI services to potentially serve billions of people. But with ongoing regulatory and legal issues, the road ahead is uncertain.