Later this year, iPhone users can expect a new level of personalisation in their devices with the release of iOS 27. Apple reportedly plans to introduce ‘Extensions’, a feature that will allow users to select from various third-party large language models for on-device use.

The move comes as part of Apple’s broader AI strategy, which aims to leverage existing hardware rather than building extensive new infrastructure. Models from Google and Anthropic are currently being tested, with the future of ChatGPT yet to be confirmed. Critics see it as a strategic shift by Apple in the highly competitive AI space.

With long-standing CEO Tim Cook set to step down soon, incoming executive John Ternus will have his work cut out. This new feature could signal a significant pivot for Apple, especially given its perception of being “behind” on AI compared to some competitors. However, the company’s revenue from AI-based services remains strong.

For users, this could mean a more tailored experience, with increased control over the AI models powering their devices. But will this truly democratise AI access or simply offer a choice within Apple’s ecosystem?