YouTube is rolling out an exciting new feature that allows users to craft their own custom video feeds using artificial intelligence. Simply describe your interests — whether it’s workout routines, hobby tips, meditation sessions, or tech talks — and YouTube’s AI will curate a tailored selection for you.

To get started, head to the 'Your custom feed' tab on the homepage of either the mobile app or desktop version of YouTube. Just type in your request, like ‘deep-dive tech podcasts about AI’, and hit enter. The platform promises a curated list based on your input.

This feature is currently available for users signed into their accounts with English-language settings in the US. However, it’s part of a broader trend seen across social media platforms, where algorithms are increasingly shaping our content consumption. Other examples include Spotify’s prompted playlists and Instagram’s Reels updates that offer more control over algorithmic curation.

For those who want to tweak their feed later, YouTube offers the flexibility to edit prompts at any time. This can help generate a brand new space tailored to your changing interests or moods. But with such powerful tools come questions about privacy and the potential for content manipulation through these highly personalized feeds.