Apple has kicked off its annual Worldwide Developers Conference (WWDC) with a flurry of updates, including a significant upgrade to Siri and the release of iOS 27. The tech giant claims these new features will make Siri more capable and conversational, and has introduced several privacy-centric measures to reassure users.

The event also revealed substantial updates in Apple Intelligence across various apps, with enhancements like tab management for Safari and AI-powered reply suggestions in Messages. However, some critics may find the Liquid Glass design elements a step too far, as Apple offers opt-in rollbacks for those who prefer the older look.

New parental controls have been introduced, giving parents more control over their children's device activities, while Search has undergone a significant overhaul to improve user experience. Photos now boasts new AI editing tools that could compete with popular apps, and Shortcuts is getting smarter with natural language creation capabilities.

Apple’s push into AI comes as it hands some work off to Google but remains committed to privacy, promising transparency in its data usage practices. As Tim Cook prepares for his last WWDC, the company aims to assert its dominance in the tech landscape amid growing competition from AI-driven giants like Google and Gemini.