Since March, Israeli attacks on Beirut and southern Lebanon have displaced over 1 million people. Families are sheltering with relatives or sleeping rough, straining already fragile infrastructure.

Fundraising has surged, much of it routed through digital platforms. Lebanese lawyer Jad Essayli raised $65,125 in just ten days via social media and digital transfers.

Whish Money, originally launched to digitize gift cards, has evolved into a broad financial platform used by millions across 110 countries. Its impact is felt acutely during crises like this one, with transactions shifting towards bigger purchases as uncertainty grows.

The informal networks of influencers and grassroots organizers play a crucial role in distributing funds locally. Trust in public institutions remains low, but the government and international donors are seen as less reliable sources.

This shift to digital channels offers speed and accessibility but also raises questions about regulation and oversight. Fundraising without a license is illegal in some countries, highlighting the need for clear guidelines in crisis situations.