The Williams family have stepped in to revive their father Robin's dormant Instagram account, vowing to use it as a 'trusted' space for authentic memories and stories. They aim to combat the rampant misuse of his likeness by AI, which has seen some platforms generate unauthorised videos and images.

Earlier this year, Zelda Williams had to ask fans to stop sending her AI-generated videos, describing them as maddening. Now, with their father's profile active again, the family hope it will serve as a beacon of authenticity in an age where technology often misrepresents celebrities.

This move comes amid concerns over the misuse of famous faces by artificial intelligence. Apps like Seedance and Grok have been generating unauthorised deepfakes and AI likenesses, leading some tech companies to improve their guardrails. However, it remains a challenge as illustrated by the continued use of celebrities' likenesses in scams on social media.

With the revival of Robin Williams’ Instagram page, his children are determined to share his unique talent and humour while ensuring that his legacy is preserved with integrity and authenticity.