Despite its technological progress, artificial intelligence (AI) is now facing a growing distrust among consumers. A recent memo from the National Republican Senatorial Committee to top AI companies highlighted concerns over data center impacts in key U.S. elections. Meanwhile, a Pew Research study revealed that 52% of Americans are more concerned than excited about increased AI usage.

Another CNBC poll found that most young adults do not trust leaders in the AI industry to act responsibly. Over 70% of American respondents believe AI is advancing too quickly, indicating a significant shift from earlier sentiments of hope and excitement. Tech companies are now facing PR issues over plans to build AI data centers across the U.S., leading them to offer local perks as incentives.

This sentiment reflects a broader dissatisfaction among consumers who do not see tangible benefits in their daily lives. AI features have become ubiquitous, ranging from email to TVs, often imposed without consent. Concerns about job displacement and ethical issues surrounding AI’s use are driving consumer skepticism. A notable trend is the resurgence of retro technology such as dumbphones and classic iPods among younger generations, indicating a preference for simpler technologies.

The industry is beginning to take note. Airbnb CEO Brian Chesky acknowledged that the backlash is real and tied to a failure in delivering products that regular people find useful. Dario Amodei, CEO of Anthropic, admitted that negative public perception is a “big problem” rooted in a crisis of trust. He emphasized the need to deliver on AI’s promises, such as curing cancer.