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Amazon raises prices, making deals look better by comparison

Amazon’s price hikes could make holiday sales seem more tempting, but are we really getting a bargain?

Amazon has recently increased the prices of its popular devices, including the Kindle, Echo, Eero, and Fire TV. The company cites rising costs for memory and storage components, but critics suggest these hikes are strategic moves to enhance the perceived value of upcoming holiday sales. Increases range from $10 to $100, with the Kindle and Echo devices notably affected. Despite the price bumps, some devices remain on sale at previous prices, making it a mixed bag for potential buyers.


The only category to escape a price hike is Amazon's Kindle Scribe line, which remains at its previous price. Meanwhile, the Echo Dot and Echo Studio remain unaffected by the price changes, while the Echo Show 15 and 21 see significant increases. For Eero mesh routers, the Eero 7 and 7 Pro are the only models to experience price hikes, with the Eero 6 still available at its original price. Fire TV sticks also saw modest increases, with the Fire TV Stick 4K Max seeing a $25 rise and the HD model a $5 increase.


Despite the price hikes, some devices remain on sale, and the deals might still be worthwhile. However, if you’re looking for a better deal, you might want to wait for the upcoming holiday sales.

Original source:  https://www.wired.com/story/amazon-increases-prices-kindle-echo-sept-2026/
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