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Rivian’s R2 sales surge, outshining industry blues
While the EV market struggles, Rivian’s R2 is on a roll, proving that innovation can still light up the horizon.
Rivian’s sales have seen a significant boost, with a 45% increase in deliveries for the third quarter. This marks a promising development for the company, which had set high hopes for its R2 vehicle. According to the latest numbers, Rivian produced 19,751 vehicles and delivered 19,248, reflecting an 85% year-over-year growth. Deliveries, for Rivian, serve as a proxy for sales, making this performance all the more impressive. Notably, the company reaffirmed its 2026 guidance, expecting to deliver 65,000 to 70,000 vehicles. This surge in R2 sales is a rare bright spot in a struggling industry, with broader EV sales down by 24% year-over-year, according to Cox Automotive. As Rivian CEO RJ Scaringe articulated, the R2 is crucial to Rivian’s survival. The sales report also comes on the heels of the R2 hitting its climate goal four years ahead of schedule, adding to the company’s positive momentum.