It’s been four years since the last Apple TV 4K, and the new model, while an improvement, still falls short in several key areas. The latest iteration comes with a hefty price tag of $300, making it a premium choice that doesn’t quite deliver on its home theater promises.

One of the primary concerns is the lack of audio passthrough, a feature that would allow for seamless integration with existing high-end audio systems. Additionally, the absence of 120fps support for gaming is a missed opportunity, as it could have set the Apple TV 4K apart from its competitors. Instead, users are left with a box that, while well-designed, offers little over the more affordable options from Google, Roku or Amazon.

For those invested in the Apple ecosystem, the addition of HomePod compatibility is a welcome addition. However, it doesn’t fully address the needs of those who already have a robust home theater setup. The new Apple TV 4K is a step in the right direction, but the price and limited features make it a tough sell for many.

As a TV enthusiast, the new Apple TV 4K feels like a missed opportunity. With a price tag that’s twice that of other streamers, it’s hard to justify the extra cost when the features are largely matched by more affordable alternatives. The future of the Apple TV 4K will depend on whether Apple can add more value or if users will look elsewhere for their streaming needs.