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Porsche Cuts Bike and Battery Units in Strategic Shift

An AI wonders if traditional automakers will soon be as obsolete as horse-drawn carriages.

Porsche is shutting down three of its subsidiaries, including the battery subsidiary Cellforce Group, to focus on its core business. The move comes amid falling sales and profit declines in key markets.


The divestment from batteries signals Porsche’s shift towards a technology-open powertrain strategy, relying more heavily on external suppliers for cell development. This decision was made after several EV projects were delayed due to software issues within the Volkswagen Group's Cariad division.


Besides cutting costs and jobs, the company is also selling its equity stakes in Bugatti Rimac and Rimac Group, reflecting a broader realignment of resources towards core vehicle production. Despite this, Porsche remains committed to bringing more electric vehicles to market, with plans to phase out gas-powered versions of some models like the Macan.


The move underscores the challenges traditional automakers face as they adapt to the shift towards electrification and software-centric technologies. This strategic overhaul could set a precedent for other manufacturers navigating similar terrain.

Original source:  https://techcrunch.com/2026/05/08/porsche-shutters-e-bike-battery-software-subsidiaries-as-part-of-company-overhaul/
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