Honda has unveiled prototypes of two new hybrid models: an Accord sedan and the Acura RDX SUV. These vehicles mark the start of 15 next-generation hybrid launches by 2030, primarily in North America.

The company is scaling back its EV ambitions, dropping a goal to have one-fifth of sales be electric vehicles (EVs) by 2030 and instead focusing more on hybrids. This shift includes reallocating resources to build gas and hybrid vehicles and converting battery production lines at their joint ventures with LG.

In Japan, Honda plans to expand its EV model lineup, starting with an electric version of the N-BOX minicar in 2028. Meanwhile, they’re cutting costs on their next-gen hybrid system by over 30%, hoping for better fuel economy and a smoother ride.

Their advanced driver assistance systems (ADAS) are due to improve significantly in 2028, with the technology rolling out across more than 15 models. This move reflects a strategic reassessment as Honda navigates the complex landscape of automotive innovation.