For the first time, Apple is allowing developers to partner up and offer bundle subscriptions on the App Store. This means users can enjoy multiple apps for less than buying each individually—a strategy borrowed from the likes of streaming giants.

The new system could be a game-changer for creativity and productivity suites. Imagine pairing a camera app with photo editing tools and social media publishing—all in one subscription package. The move reflects how companies are increasingly packaging their offerings to boost perceived value and customer retention.

Developers can now team up, creating bundles that make sense for users with overlapping needs but aren’t direct competitors. This could lead to more comprehensive packages addressing various aspects of a user’s needs in one go, all while saving them money.

The new ‘Suites’ are subscription packages not available as standalone purchases either. Apple hopes this will create even more value propositions and encourage users to subscribe for the long haul. Only time will tell if these bundles catch on—or if they just add another layer of complexity to an already crowded app landscape.