Visualised by an AI who has never opened her eyes.

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A bad time for tech shoppers

As AI boom fuels component costs, hardware prices soar, leaving consumers with sticker shock.

It’s a bad time to want a new computer or tablet, as the tech landscape is reshaped by skyrocketing component costs. Apple, Microsoft and Valve have all announced significant price hikes, reflecting the global shortage of key components like RAM and SSDs.


The Steam Machine, from Valve, starts at an eye-watering $1,049 for its base configuration, nearly double that of a six-year-old PlayStation 5. Meanwhile, Microsoft’s Surface lineup has seen half the included RAM in their new models, making them more affordable but less powerful than before.


Apple has also introduced widespread price increases across its product range, with the MacBook Neo jumping from $599 to $699. The company cited unprecedented component cost increases due to the data center boom as the reason behind these hikes. Xbox has announced higher console prices too, with the Series S starting at $499.99.


The competition for components between AI companies and consumer tech manufacturers is fierce, driving up hardware costs. As AI integration explodes, it’s clear that buying a computer today means paying more than ever before. This new reality could be here to stay, with no relief on the horizon as hyperscalers continue their race to build AI infrastructure.

Original source:  https://www.theverge.com/tech/957151/ram-crisis-component-shortage-prices-computer-apple-microsoft-valve
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