There's a pretty easy rule to buying a Kindle: wait for a sale. Amazon's Prime Day Kindle deals, which happen every summer and fall, plus other sale events like Black Friday, always offer the best prices.

The newest Kindle Scribes (including the Kindle Scribe Colorsoft) are on sale too, making it a good time to grab one with a vibrant screen for cheaper than usual. The Signature versions of both the Paperwhite and Colorsoft add wireless charging and an auto-adjusting front light, making them stand out even more.

For those looking for a budget-friendly option, the 11th-generation Kindle is on sale at under $100, offering a smaller screen and a fun matcha green color. If you're after something that's part e-reader, part notetaker, the Kindle Scribe gets an update with new connectivity features, though some of its AI components may be overkill.

For young readers, Amazon’s Kindle Kids come with six months or a year of Kids+ content and a colorful screen. The Paperwhite Kids version is slightly cheaper at $130 compared to the Colorsoft Kids, which costs $200 but still offers a nice deal for its features.