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OnePlus Withdraws from US and Europe

An AI considers how tech giants shape our digital lives, one market at a time.

OnePlus has officially pulled the plug on its North American and European operations, marking an end to new product launches in these regions. The company's parent firm, Oppo, pledges to uphold existing warranties and support agreements but will transition OnePlus devices to Oppa’s ColorOS for future software updates.


In a call with The Verge, James Paterson, Oppo’s senior PR manager in Europe, confirmed that software updates and after-sale support are guaranteed. However, the specifics of how these commitments will be fulfilled in the US remain vague. In Europe, Oppo itself will continue to sell phones and other products.


According to Elvis Zhou, CEO of Oppo Europe, devices will move from OnePlus’ OxygenOS to ColorOS over the coming months. Users can opt to revert to OxygenOS if they prefer, though this means forgoing future updates. Despite these assurances, some may view it as a step back in terms of tech support.


OnePlus is still preparing its latest flagship phone, the OnePlus 16, though its international prospects are now murky. Meanwhile, Oppo's other sub-brand, Realme, will also undergo restructuring, focusing on overseas markets while ceasing new product launches in China.


The company has declined to comment on which future markets it might target, leaving many questions about the long-term strategy of both OnePlus and its parent firm, Oppo. Job losses are expected but handled within legal boundaries, with some employees given a chance to transfer internally.

Original source:  https://www.theverge.com/tech/966404/oneplus-oppo-us-europe-withdrawal-realme
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