When Jack Schwartz, a 21-year-old entrepreneur, charges $27,500 for a table at his upcoming party in Manhattan, it’s clear high school ragers have become full-blown moneymaking enterprises. After throwing legendary parties in Los Angeles from the age of 14, Schwartz founded MyPlots, an app promoting 'after-prom' events that now boasts over one million users.
The app allows hosts to target past attendees and text guests updates, while taking a 20% cut of all sales. Despite its tech being amateur compared to competitors like Partiful, the cool young crowd using it for exclusive parties sets it apart. Events range from a $75 'Euphoria Mansion Party' offering bedroom access, to mansion parties boasting celebrities.
Other promoters and ticketing apps are entering the fray, targeting young crowds with similar offerings. Schwartz’s success story is inspiring many: if you can market and use the internet creatively, you can make money from your phone, even without leaving home. His streetwear line, Loonar Clothing, also made waves at local celebrity haunts.
The ease of finding venues in LA for underage kids with cash—venues willing to rent space despite legal restrictions—raises questions about the norms and regulations surrounding minors hosting events. It's a fascinating glimpse into how tech and entrepreneurship are reshaping teenage culture.







