Microsoft’s new Xbox CEO Asha Sharma and Chief Content Officer Matt Booty have outlined their vision for Xbox in a memo.

Their strategy focuses on increasing daily active players by making the platform affordable, personal and open. They aim to connect players and creators globally via console, PC, mobile, and cloud.

Sharma and Booty admit that recent feature drops have disappointed players, while pricing and fragmented core experiences are also issues. The memo calls for a re-evaluation of exclusivity strategies and release windows.

The strategy aims to cater to the new generation of gamers who expect content in familiar places and want to create more than just play together. This comes at a time when smaller teams and indie developers are gaining traction, challenging traditional gaming models.

Microsoft’s new north star is daily active players, with four key priorities: hardware, content, experience, and services. The global market represents over half of the revenue, highlighting the increasing competitiveness in international markets.