This logo, born in 1986, has endured for 40 years, a testament to simplicity and restraint. Designed by Ken Cato under tight deadlines, it remains a recognisable symbol of Australian identity, trusted by 99% of Aussies. Its enduring appeal lies in its straightforward design: a gold kangaroo bounding across a green triangle. It never sought to be trendy or clever, ensuring it didn’t become dated. Even when the Australian government launched a new 'Nation Brand' in 2020, it was mistakenly seen as a replacement, highlighting the logo’s lasting impact. Some ideas, it seems, don’t need reinvention; they only need faith in their obvious brilliance.

For designers, the lesson is clear: trust in the simplicity of the obvious. The Australian Made logo proves that a design doesn't need to be complex to be effective. Its success speaks volumes about the power of restraint and clarity in branding.

The story of this logo is a reminder that in a world of constant change and rebranding, some things are better left untouched. It teaches us that sometimes, the most impactful designs are the ones that stay true to their essence and don’t try too hard to be something they’re not. The logo has survived numerous challenges, proving that a good design can endure the test of time and even the threat of a global pandemic.

Tom May, an award-winning journalist and author, adds his voice to the conversation, suggesting that the obvious answer is often the best. His books, such as The 50 Greatest Designers and Great TED Talks: Creativity, demonstrate his expertise and understanding of the design world. This logo, he argues, is a prime example of a successful design that has stood the test of time.