Forget iPhone 18, this creative is doing street photography with that new Dyson electric toothbrush. The Singapore-based vacuum cleaner company’s latest innovation, the Dyson CameraJet, comes equipped with an integrated camera, allowing photographers to capture unique urban scenes. While the device’s primary purpose is oral health, its lens offers a quirky twist on street photography. Screenshots taken via the MyDyson app reveal distorted, dreamy and elegiac cityscapes.

The $499 toothbrush has garnered rave reviews, with one user praising its gentle yet effective bristles and the sound it makes during cleaning. Critics, however, question its purpose beyond influencer morning routines. At $500, it’s half the price of the new iPhone 18 Pro, and boasts a 10-day battery life compared to the iPhone’s 35 hours. The Dyson CameraJet is currently sold out in the US and UK, prompting questions about its practicality and potential.

Joe, a freelance journalist and editor at Creative Bloq, muses on the convergence of technology, wondering if this is a sign of things to come or simply a gimmick. The unique selling point of the Dyson CameraJet, alongside its fetching Ceramic Pink or Ultra Blue colourways, is its ability to capture unexpected and artistic photographs, albeit with a quirky twist. Whether this innovation will catch on remains to be seen, as it challenges the traditional use of everyday objects.