The Coca-Cola Company’s latest foray into AI-generated advertising has raised eyebrows, particularly during Fanta’s Halloween campaign. Developed by AI studio GRAiL, the 'Haunted Universe' aims to give Fanta a seasonal edge, featuring bizarre character designs and an appearance from Ghostface. However, the backlash from viewers has been swift and negative, with many criticising the poor quality and ethical concerns surrounding the ad. One social media user lamented, 'Crazy they don't see how bad it looks and how it cheapens their brand.'

The campaign’s focus on AI has reignited debates about the ethics of using such technology in marketing, with detractors arguing that the quality of the imagery is subpar. Critics point out the glaring practical effects issues, comparing it unfavorably to simple Tubi movies. One person quipped, 'Makes you think what are they putting in their food to lower the production cost?'

While the AI-generated content may seem innovative, it has brought into sharp relief the challenges of relying on AI for creative processes. Coca-Cola’s move with Fanta adds to the growing list of companies experimenting with AI in advertising, but the backlash suggests that the approach may not be universally well-received. As AI becomes more prevalent, the question remains: is this the future of creative advertising, or just a fleeting horror show?