The rise of tools like ChatGPT and Midjourney has pushed creative leaders to rethink not only how work gets made but what creative craft actually means. The new challenge is accountability—how does AI cost the environment? How do we combat bias in our creative processes?

Younger creatives are increasingly concerned about these issues, questioning the sustainability footprint of AI and its potential impact on job displacement within the broader creative ecosystem.

The urgency to address these concerns reflects a broader sentiment across the workforce. A 2025 Gallup survey found that four in ten Gen Z respondents feel anxious about AI's implications for their future careers.

Senior leadership often avoids these topics, focusing instead on how AI can boost productivity and maintain competitiveness. This gap is bridged by emerging talent, who will soon be leading our businesses and making decisions about our tools and practices.