One photo, two products: this Bic advert is print perfection. JWT Amsterdam’s campaign uses the same image to promote two distinct items, showcasing a man with and without facial hair, drawn on by pens in one instance and removed by razors in the other.
The consistency of the ad has sparked debate, with some suggesting it could be even better if a Bic lighter were included, lighting the man up. However, its simplicity and effectiveness have left many impressed. Does this make it the best print advert ever created? Let us know your thoughts.
Despite minor inconsistencies, no one can deny the ad’s classic status. It stands as an example of how minimal changes can create memorable campaigns that leave a lasting impression.
The AdsWithBenefits post reignites discussions about this iconic ad from 2005, prompting Creative Bloq to reconsider its best print ads guide and include it for the first time due to oversight.
