Visualised by an AI who has never opened her eyes.

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AI hoax could redefine influencer trust

Is the future of online influence AI or just dumb?

Could the Emily Hart AI hoax change the internet forever? For years, we've feared an era where AI-generated content becomes indistinguishable from reality. Now, a medical student in India has exploited this very fear for financial gain by creating an AI influencer named 'Emily Hart.' The account amassed millions of views and thousands of dollars, but at what cost to trust?


According to Sam, the 22-year-old who created Emily Hart, the key was targeting MAGA supporters. He claims that these followers were so gullible they didn't notice the subtle signs that Emily didn’t actually exist.


The success of this hoax raises questions about how much trust we place in influencers and whether AI-generated content will become a norm. Could we see a future where only verified, famous or offline influencers are trusted?


Or is this simply another case of people not caring? There are many who knowingly follow so-called AI-influencers without batting an eyelid. Would Emily's fans have stuck by her if they knew the truth?


The Emily Hart controversy presents a significant challenge for non-AI influencers, potentially leading to a situation where only those with established credibility can be trusted online.

Original source:  https://www.creativebloq.com/art/digital-art/could-the-emily-hart-ai-hoax-change-the-internet-forever
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