Why are AI brands suddenly obsessed with serif fonts? It's all about appearing more human and differentiating themselves from the tech norm. According to Charles Nix at Monotype, serifs are traditional, intellectual and remind us of age – traits associated with trustworthiness.

The rise of these 'anachronistic' typefaces is also due to a quest for differentiation in an era of maximum sameness. However, the machines behind AI still struggle to grasp the nuances of letterforms, making designers teach them about typography's rich history and culture.

This shift towards serif fonts is not just aesthetic; it's a strategic move by AI brands to seem more relatable and trustworthy. But can machines truly understand the art and craft of typography? That remains to be seen as experts work to train AI with specific typographic knowledge.