The future of branding is not just visual—it’s auditory and aromatic. Agency DLMDD has brought together sonic and scent experts to create immersive experiences that resonate emotionally.
Hannah Crawford and Francesca Briginshaw, two seasoned pros from the world of music and fragrance, are leading this charge. They explain why sound and scent, though intangible, can be some of the most powerful branding tools when used together.
They argue that these senses, being our most emotional, can significantly impact brand awareness. For instance, a mere two seconds of exposure to music or fragrance can drastically enhance brand recognition. Moreover, DLMDD’s approach is about creating more connected and memorable brand identities through multi-sensory experiences.
The shift from standalone assets to joined-up brand experiences is clear. Brands are now seeking deeper, more meaningful connections with consumers, moving beyond just messaging to providing rich, immersive experiences that people actively seek out.
Both experts share their excitement about bringing these worlds together, creating identities that stay embedded in culture and memory, like the sounds you hum on your commute or the scents you smell without thinking. It’s not just a branding trend—it’s a new way of connecting with consumers on an emotional level.
