In the age of social media, do designers still need a website? The answer gets complex. Social platforms offer reach and community but come with risks like losing control over content and facing algorithmic whimsies.
Industry experts say your website is owned space where you can control narrative and presentation. It’s an essential signal of professional seriousness in today's competitive job market, especially as the design industry faces intense pressure.
While social media remains valuable for visibility and networking, a well-designed portfolio site lets you set the pace and showcase depth. High-ticket clients see it as a trust mark that proves you're not subject to algorithmic caprices.
To make your website count, keep it simple yet professional with fast load times and high-quality imagery. It doesn’t need to be complex but must serve as a stable home for your best work.
In a crowded field, a website isn't just a nice-to-have; it’s crucial. Clients and hiring managers use it ruthlessly to filter applications. So, can you afford not to have one?
