Tumisha Balogun, co-founder of Tag, shares her insights on staying relevant in the creative industry and challenges the status quo. From questioning post-hoc analysis to advocating for genuine inclusivity, Tumisha's journey is one of authenticity and hard work.

Reflecting on agency life, she notes that it’s not always glamorous but can be filled with meaningful opportunities if you keep pushing boundaries. Her advice: don’t wait for the industry to change, change it yourself.

Tumisha also touches on the future of advertising, predicting a shift away from traditional media and towards more dynamic social-first strategies. This evolution is crucial not just for agencies but for the brands they serve, particularly in reaching Gen Z audiences effectively.

Her autobiography title encapsulates her philosophy: agency life isn’t sexy, but she is. Tumisha’s journey is a testament to perseverance and innovation in an ever-changing landscape.