The Lidl logo is forever ruined for me thanks to this weird internet conspiracy. Apparently, a mysterious beast lurks in the wordmark – specifically, a dog playing the piano.

Okay, hear me out. According to some imaginative thinkers, the supermarket brand has hidden a secret design within its logo: a dog playing a piano. The idea is that you should look closely between the 'L' and the titled 'I', where supposedly, a little terrier can be seen tinkling the ivories in a side-on position.

The Lidl logo isn't actually hiding a secret pooch. However, ever since I heard this theory, I haven’t been able to unsee the pianist hound. With iconic brands like Toblerone hiding a bear in its logo, it’s not completely unfounded. But in this case, I believe it’s just a wholesome, happy accident.

The Lidl logo is pretty innocuous at first glance – a simple wordmark with serif flourishes and a bright, primary colour palette. However, if you’re a certified logo fan, you’ll know that hidden motifs aren’t anything new. Often they're intentional – take the Tango rebrand or the Hot Wheels logo for instance. While the humble piano-playing Lidl dog is unconfirmed, it’s silly enough that I wish it were true.