In an age where social media giants are flooded with ‘AI slop’, Patreon CEO Jack Conte argues for direct support of artists. Patreon now views itself as an 'index of small business media companies', competing head-to-head with social platforms like Instagram and TikTok.

Conte sees a shift away from follower-based paradigms, which he believes harms both creators and communities. Platforms like Facebook and Google are seen as prioritising their own audiences over established creators, leaving Patreon to develop its own audience strategies.

The big picture? Conte believes this leaves opportunity for Patreon, connecting artists directly with passionate fans who value deep, meaningful interactions over fleeting interest.

For Conte, the challenge is monumental. But he’s fired up about building a future where creators can thrive free from corporate whims.