Looks like Apple is having the last laugh.

The company's cautious approach to artificial intelligence has suddenly become a hit, with its market value soaring past $5tn. Investors are now citing Apple’s AI strategy as a key factor behind this impressive growth, despite years of delays in Siri improvements. Some Redditors joke that 'doing almost nothing with AI ended up being the AI strategy everyone wanted.'

This cautiousness could be paying off in more ways than one. By focusing on on-device AI models, Apple has avoided the costly investments in GPUs while watching the AI bubble deflate around them. It’s a rare case of the company failing upwards, shifting its focus to a smarter and potentially more secure approach.