Ikea has leapt on the Cottagecore trend with a racy photo of its Tolkning bench, sparking a frenzy among interior designers and homemakers alike. With Alexander Skarsgård playing a wicker husband in the upcoming movie 'Wicker', it seems we're all set to embrace fully 'wickercore' mania in our homes.
The Swedish furniture giant has rebranded its plant-derived furniture lines, dubbing them 'made from husband material'. A viral post saw the company's Instagram account captioned: 'If you know, you know', quickly racking up thousands of likes and comments. The official endorsement from Black Bear Pictures' Instagram further cemented this trend.
Ikea’s marketing team is known for its agility and responsiveness to viral trends. From its Cristiano water bottle to its lonely monkey response, the company has shown a knack for capitalizing on fleeting internet sensations. With 'Wicker' due for release in October, we can expect fully wickercore mania in interior design.
For those looking to get their wicker on, Ikea's range now includes everything from baskets to beds. But beware: chafing may be a side effect of this new trend. And while you're at it, check out how they made Alexander Skarsgård’s wicker suit.







