There's a lot of things I love about Adobe software. But as a journalist, there's one thing I don't love about Adobe the company, and it's their penchant for making announcements that sound new, but aren't that new. Although I must admit: this does provide me with employment in explaining what's going on.

So, here we are again. Adobe's recent blog post titled “Introducing Adobe for ChatGPT: Create, edit and get work done — all in ChatGPT” might have made you think that their team-up with the chatbot was a new thing. But just for the record, Adobe Photoshop, Adobe Express and Adobe Acrobat have all been living inside ChatGPT since December 2025. That in itself is not new.

What is new though is that these tools – along with a bunch of others, including Firefly, Premiere, Lightroom, Illustrator, InDesign and Adobe Stock – can now be accessed via a single, unified plugin. Which, on the face of it, sounds very handy. Indeed, Adobe have made things even simpler than that. You now just have to type ‘@Adobe’ into ChatGPT, then describe what you want, and the plugin will decide which of its 70-plus tools to reach for.

Even more intriguingly, you don't have to be a Creative Cloud member; you can just use it as a guest. And I can imagine that will excite a lot of people who don’t know how to use design software or who've never used Creative Cloud and want to know what it's capable of.

That said, Creative Bloq’s audience is mainly made up of creative professionals for whom that won't be the case. So if that includes you, and you’re already a Creative Cloud subscriber, is there any point? After all, you already have Photoshop's generative fill, Premiere's auto-reframe and Firefly within a Creative Cloud interface that's probably become second-nature to you.