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Designers Turned Fear Into Fury

In the 1980s, graphic designers fought AIDS with bold posters and stickers, turning apathy into action.

In the mid-1980s, a group of young men in New York City faced a terrifying reality: their world was gripped by an invisible enemy known as the 'Gay Plague'. Frustrated by the lack of public response and medical support, these activists turned to graphic design as a weapon.


At Kinko's copy shops, they printed flyers, posters and stickers, wheat-pasting them across the city. Their designs were stark and powerful, demanding change from an indifferent society. Curator Ian Bradley-Perrin at Poster House in Chelsea explains that these activists identified key influencers in the media and crafted visuals to engage both the public and policymakers.


The exhibition showcases four phases of their activism: early education on safe sex, targeted political messaging through ACT UP and Gran Fury, mainstream funding drives, and even moments of joy amidst tragedy. The iconic 'Silence = Death' poster, a completely black background with a pink triangle, remains a powerful reminder of those hard-fought battles.


ACT UP's 'Ignorance = Fear', featuring bold, graphic imagery set against the city’s vibrant orange and blue, further encapsulates their message. The exhibition at Poster House is a testament to how art can catalyse social change, reminding us that even in dark times, creativity and determination can light the way.

Original source:  https://hyperallergic.com/how-aids-activists-turned-graphic-design-into-a-weapon/
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