A New York-based startup, Shade, has raised $14 million for its cloud storage platform designed specifically for creatives. The company's natural language search and streamable file system aim to streamline workflow for teams generating vast amounts of content.

The auto-tagging feature allows users to find the exact moment in a video where a scene matches their query, while automatic transcription makes searching easier. Shade also offers a collaborative environment with permissions-based access and branded file collections for final deliveries.

As AI accelerates content creation, managing files becomes increasingly challenging. Shade’s unique approach, rebuilding the storage stack from first principles, promises to simplify this process. The startup plans to expand search capabilities across different file types and develop a no-code platform for automated workflows in the future.