More than 70 civil liberties organizations have demanded that Meta abandon plans to deploy face recognition on its Ray-Ban and Oakley smart glasses. The feature, reportedly called “Name Tag,” could allow wearers to identify people in public without consent, raising fears among advocates that it would enable stalkers, abusers and federal agents to track individuals.

The coalition includes the ACLU, Fight for the Future and Access Now, urging Meta to scrap the feature entirely. They argue that face recognition on consumer devices cannot be resolved through product design changes or opt-out mechanisms.

In a letter to CEO Mark Zuckerberg, the group highlighted the risk of identifying people at protests, places of worship, support groups, and medical clinics, where anonymity is crucial. Meta has not responded to comments as of yet.

The warning comes after internal documents revealed that the company hoped to use the current “dynamic political environment” as cover for rolling out the feature, betting civil society would be preoccupied with other concerns.