TikTok is introducing an ad-free subscription plan in the U.K. priced at £3.99 (£5.44) per month, with a launch period over the next few months. The service will be available to users 18 and older and will eliminate ads while also ensuring that their data isn’t used for advertising purposes.
The move is likely influenced by the U.K.’s General Data Protection Regulation (GDPR), which mandates consent before companies can collect personal data for ad targeting. TikTok’s UK MD, Kris Boger, noted: “Choice for our community and growth for UK businesses go hand in hand on TikTok.”
The social media giant first tested the ad-free plan last year but it’s unclear if or when it plans to extend this service to the U.S.
With privacy concerns ever-present, this move could set a trend. Will more companies follow suit? Only time will tell as users around the world navigate their digital choices.
