Meta is set to expand its data collection, using your online activities across various websites to personalize content on Facebook and Instagram. Starting this July, expect tailored feeds based on recent purchases or interests, whether you like it or not.

The move comes as Meta claims no new data collection. Instead, they’re leveraging information already shared by businesses to enhance user experience. However, for those who value privacy, the company now offers a single switch to disable all off-platform data sharing.

In its blog post, Meta clarifies that this update will roll out globally but will initially exclude regions like Europe and the UK due to regulatory concerns. This change is part of their ongoing efforts to integrate AI more deeply into daily online experiences, making ads and content more relevant but also raising privacy questions.

As Meta spokesperson Emil Vazquez told The Verge: 'This is about using information that businesses already send us to further improve your experience.' For users, it means more targeted ads based on broader data sets. But for those wary of AI tracking, turning off the 'Activity from other businesses' setting is a simple way to regain some control.