A new startup, Zest, is aiming to revolutionize how we discover our favorite restaurants by using data from where you actually eat. The app imports your credit card transactions related to food and drink, providing personalized recommendations based on real-world spending habits.

With over 100,000 visits in just weeks of public launch, Zest offers a unique approach that combines AI with transaction data. Unlike other apps solely relying on wishlists or social sharing, Zest surfaces ‘hole-in-the-wall’ gems and frequented spots by analyzing spending patterns.

The founders believe their method not only personalizes recommendations but also uncovers hidden treasures in any city, from bustling San Francisco to quieter towns where fewer options abound. By curating based on regular dining habits, the app aims to provide more relevant suggestions than those based purely on social posturing or high-end reviews.

In addition to dining tips, Zest is launching new features such as a note-writing function and a 'Fresh Picks' playlist for restaurants, enhancing user engagement with city hotspots. The vision extends beyond food, hinting at potential expansions into retail spaces in the future.