Meta is facing backlash for its new AI image generator, Muse Image, which can create pictures from public Instagram profile pictures without consent. Critics warn of potential harm as more companies use AI to manipulate images.

The tool allows users to generate images from simple text inputs, raising privacy concerns and prompting calls for clearer opt-out measures. While Meta claims users can opt out, tech advocates argue that explicit consent is crucial in an age where AI is increasingly prevalent.

Regulators are already scrutinising similar tools. Ofcom is investigating X over Grok’s role in non-consensual image manipulation, while privacy groups criticise the use of real users’ images in generated photos. Meta says users can opt out through a dedicated setting but warns heavier users may need to subscribe for advanced features.

The future of AI-generated content is likely to see more tools like Muse Image. As these tools become more sophisticated, questions about privacy and consent will remain central to the conversation around technology and its use in everyday life.