Rivian has begun producing its first customer-ready R2 SUVs just days after a tornado tore through its Illinois factory, causing significant damage. Founder and CEO RJ Scaringe reassured investors that production would not be affected, though the company had to adjust how it brings materials into the plant.
The R2 is crucial for Rivian’s survival, being the first vehicle that could potentially reach a mass market due to its lower price point. Despite this, the initial launch edition will start at $57,990, with a slightly cheaper variant arriving by the end of 2022. A true base model starting at $45,000 isn’t expected until late 2027.
Scaringe stated that despite the damage, production would continue according to plan. The company aims to deliver between 20,000 and 25,000 R2 SUVs by the end of 2026. If achieved, this would make it one of the fastest-scaling new EVs in the U.S., second only to Tesla’s Model Y.
Rivian has big expectations for its future, with the launch of a sleek new SUV that could finally turn the company profitable after years of losses. However, the delay in price reductions and full production timelines might lead some investors to question how realistic these goals are.







