Another Apple event is almost here, though this one will likely feel a little different than the September events of lore. It’s the first Apple event since CEO Tim Cook’s departure, and might be the first time the public gets a taste of how the company’s new CEO, John Ternus, can slip into those shoes.
The event will be livestreamed on September 9 at 10 am Pacific (1 pm Eastern). You can watch the stream right here on this page, or on Apple’s website and YouTube channel. Apple will also stream the event on its Apple TV devices and Apple TV+ streaming service. Leaks and rumors have left just about everyone expecting news about Pro-level iPhones and a long-awaited Apple foldable device.
Since the Covid pandemic, Apple has eschewed live presentations, instead inviting media and employees to the Apple campus to watch prerecorded videos of all its product announcements. WIRED will have reporters on the ground—you can follow along with all the action on our live blog, which will go live the morning of the event. WIRED will also have a roundup of everything the company announces for your perusal right after the event.
What to Expect
Thanks to leaks from sources like Bloomberg, the event is widely expected to be the moment Apple finally announces its long-rumored foldable iPhone. It’s bound to be pricey, with rumored estimates sitting around $2,000.







