The Kingdom of Saudi Arabia's latest foray into the automotive world has sent ripples through the industry, unveiling a pair of hyper-angular, spaceship-like electric vehicles (EVs) that could potentially turn heads, and not just in the Middle East.
Ceer, a joint venture between Saudi Arabia’s sovereign wealth fund and Foxconn, has set its sights on launching an additional five models by 2030. The Exobot sedan and SUV, with their ultra-futuristic designs, are expected to go on sale in the kingdom starting in 2027. The sedans and SUVs boast gullwing doors, wedge-shaped bodies and razor-thin LED light bars, making them look like they’ve stepped out of a sci-fi movie.
The sedans, with their low-slung, supercar proportions and steeply raked windshields, evoke the Ferrari Luce, a polarizing electric supercar. Meanwhile, the SUVs, with their blocky, military-meets-cyberpunk stance and high ground clearance, seem tailor-made for the lunar surface. Both were designed by Rob Melville, McLaren’s former design director, with Saudi Crown Prince Mohammed bin Salman having the final say on the design.
Ceer is banking on the upheaval in the global car market, driven by a flood of Chinese electric vehicle exports, and aiming to capitalize on this by releasing a pair of bombastic Batmobiles. The company is funded by the kingdom’s vast oil wealth, with the goal of building a lineup of vehicles that run on electricity. Despite its ambitious plans, starting a car company from scratch is no small feat, as evidenced by the struggles of Fisker, Lordstown, or Arrival, all of which have gone bankrupt.







