Amazon has announced that Prime Video will be the home of the Emmy Awards from 2027, marking the first dedicated streaming platform for this major Hollywood awards show. The ceremony, which had been broadcast across various networks for the past seven decades, will now stream worldwide for free, accessible to more than 240 countries and territories. Non-Prime subscribers will also have the option to watch the awards show on the platform, as the deal brings the Emmys to a wider audience.

This move comes as traditional broadcast networks struggle with viewership declines, particularly as more audiences turn to streaming services. This year’s primetime Emmy Awards on NBC saw a nearly 10% drop in ratings from the previous year, while still maintaining an audience of 6.87 million. However, the Emmys aren't the only major awards shows making the shift to streaming. The Academy of Motion Picture Arts and Sciences has also inked a deal with YouTube to stream the Oscars from 2029, with Netflix already streaming the Screen Actors Guild Awards.

The transition to streaming signifies a significant cultural shift in how we consume awards shows and entertainment in general. As more content moves to digital platforms, traditional TV networks face increasing pressure to adapt or risk losing relevance.

With this move, the Emmys join other high-profile awards shows, including the Oscars and the Screen Actors Guild Awards, in embracing the streaming era. The future of television may well be defined by the changing landscape of how and where we watch our favourite shows and recognitions.