The genre has become a tentpole across gaming, film, and television. Resident Evil, once a 30-year-old series, is more popular than ever, with the latest game, Resident Evil Requiem, selling 8 million copies. Meanwhile, horror films like Obsession and Backrooms have raked in nearly $1 billion at the box office, out-grossing established franchises and even legendary directors like Steven Spielberg. Streaming services are also getting in on the action, with Amazon, Netflix, Peacock and AMC Plus all releasing horror series during spooky season.

The success of horror is not just in its box office numbers or streaming subscriptions. Indie horror games have also been consistent bestsellers on platforms like Steam, and horror content on Twitch and YouTube has seen a 6% increase in viewership. The potential to make a lot of money with very little investment is driving major studios to jump on the trend, with Backrooms, Five Nights at Freddy's and the SCP Foundation all set for further expansions.

The current renaissance in horror suggests that audiences are more than willing to embrace the genre. However, with more and more content being produced, one wonders if horror will become too saturated. Will we all just become one big video game, living in a world of endless jump scares and supernatural horrors?