Apple’s latest ad for its HomeView smart display is a high-octane morning routine that even the tech giant’s usually pristine commercials can’t match. In a kitchen filled with misplaced keys, spilled drinks, and teenage drama, it’s a chaotic symphony that feels alarmingly real.

While the ad might be confusing for many, it resonates with parents, particularly those with teens. For them, it’s a familiar scene: a French toast-making dad, misplaced keys, and an unexpected video call. But the real drama unfolds when the daughter and her boyfriend sneak off to school, leaving everyone gathered around the HomeView to watch the security camera feed.

The catch? There’s no iPhone in sight. Senior reviewer Jen Tuohy points out this glaring omission, suggesting that the ad might be a bit too unrealistic. Even so, tech analyst Benedict Evans and CNET’s Bridget Carey saw their own lives reflected back at them, finding the ad ‘the most real Apple ad’ they’ve ever seen.

Perhaps the HomeView isn’t about solving morning chaos, but about bringing families together under one shared screen. But will it work? Drilling a hole in your kitchen island might solve the problem, but only if everyone actually uses it. The real test will be in real households, where the HomeView might either be a welcome change or just another gadget to ignore.